Atelier – A Master Artists Studio | The Brand & Our Mission
When defining the “Atelier” mission and vision, I was brought back to my early memories of a European school I attended called Atelier Lach Studios. I was in my high school years and would go to this studio with my Aunt Carol in the evenings to learn how to draw reality. I remember the smells of the oils and the artistic romance of this unique studio. Many talented students went through these doors and the teachers were taught from the Masters. It was this disciplined style and experience that inspired the concept for my family of Atelier Studios. Historic Summit Atelier, New York City Atelier, & South Beach Atelier.
My Vision is to house creative spaces that produces art, photography, writings, concepts, innovations, partnerships and collaborations with the surrounding artistic community. My Mission is to strive to perform like the master artists, continue to refine and perfect all art styles, be innovative in thought, knowledgeable of technology, and share this talent by producing tangible artistic items to the marketplace.
Creating the Atelier Brand is exciting. One day in my third floor studio I was drawing some sketches on paper and whipped out a quick fluid writing of the word – Atelier. I refined it a bit, scraping, edging, and with my black pen soon I whittled and sculpted this handwritten letterform to perfection. Welcome to my studios.